Since April 2009, Google has provided local listings on its search engine results pages. While the layout has changed a bit and the number of business listings it provides has varied, what has remained consistent is a local Google map and a list of local businesses that are relevant to the keywords entered by an individual in a Google search.
This has been a huge boost for local small businesses when it comes to competing with large national franchises because it sets a precedent for small businesses in local markets. And the price is right too! Google provides free business registration for small businesses. However, it is important for a small business to know a few key points in order to get the most out of their business registration.
Choosing the right categories for your business listing on Google
One of the most important factors in a successful business listing is choosing the right categories for your business to appear in local search results. As of today, Google allows businesses to choose from five (5) categories. One of the categories must be a current Google category and the other four (4) can be categories you choose for your listing.
Categories typically correspond to key phrases that an individual looking for your type of business would enter as a search term. For example, if you're a plumber, typical keywords someone might use when searching for your business are "plumber" or "plumbing." To identify an existing Google category, just start typing your keyword into the Categories section of your Google business listing (called Google Places Directory) and best buy google reviews Google will automatically suggest keyword phrases that are relevant to your business. Just choose the one that best suits your business.