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zzz aaa
Jun 18, 2022
In Welcome to the Forum
Some time ago, the online education brand "Apefudao" has become the world's most valuable online education unicorn company. Whatsapp Database According to a data from 36Kr, as of this fall, the number of regular-priced K12 course products under Yuanfudao will reach about 3.7 million. This figure means that Yuanfudao is currently the company Whatsapp Database with the largest K12 online course users. The realization of C-side tool products has always been a problem. The success of Yuanfudao has not only opened up, but even driven the business realization model of "tools + courses", but what is the underlying logic behind it. The article will analyze the Whatsapp Database operation gameplay and product development ideas of Yuanfudao's private domain traffic. From the perspective of learning, Yuanfudao is indeed a goal worth learning. 1. The business model of ape series products Whatsapp Database is traffic-centric Yuanfudao is a product derived from Li Yong (the founder of Yuanfudao, who was born in Netease), which is a tool-based product such as Chalk.com, Yuantiku, and Xiao Yuanfu. Before starting K12 education in September 2013, Yuanfudao products were aimed at vocational education markets such as civil service examinations, Accounting examinations, and judicial Whatsapp Database examinations. All services are paid monthly, with an average of about 20 yuan per month. Let's look at a product map: Therefore, the product attributes of the early ape series products have always Whatsapp Database been based on the nature of tools; they developed from the tool-type stage - online tutoring - product matrix (self-operated platform for in-class tutoring for young children and K12). In the early market, due to the rise of the mobile Internet, traffic and large-scale business have preceded service business in recent years, and selling question banks using traffic .
Yuanfudao: an "Operational Whatsapp Database content media
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zzz aaa
Jun 18, 2022
In Welcome to the Forum
When companies frantically flock to popular platforms such as Douyin, Station B, and video accounts for traffic growth, I chose to use Zhihu as the Whatsapp Database main position for new media marketing. Because in my opinion, choosing a new media marketing channel that suits your product is far more important than whether the channel itself is Whatsapp Database popular. As it turns out, this strategy is correct. In 2 months, with the help of Zhihu agency account, we still earn enough traffic for the product. Today's article is to review the actual operation of the entire operation, including: How to locate the Zhihu organization number? How to continue to find suitable topics (questions and answers)? What are the skills of Zhihu content creation? Know how to do SEO? Next, go straight to the topic, enjoy~ 1. Whatsapp Database Positioning chapter: The positioning of the agency number is to anchor the product The so-called positioning can be quickly explained with a formula: positioning = the subdivisions of the Whatsapp Database population served + the subdivision needs to be satisfied, and applying it to the positioning of the Zhihu agency account is to answer the question of "what content to publish for whom". 1. For whom: segmented populations served This is a scoring question. The Zhihu agency account is essentially a service for enterprises and a marketing and promotion channel for products. That is to say, the Whatsapp Database target group it locates is actually the same as the target group for product positioning. Therefore, we no longer need to go through the process of research, visit, etc., we can quickly target the Whatsapp Database segmented population served by Zhihu’s agency account. For example, Graphite documents can be divided into: Core users - Graphite Documentation, Graphite Documentation Enterprise Edition; Target users - online documents, multi-person collaborative documents.
7000-word Long Article Whatsapp Database content media
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