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talisha pussy5566
Apr 19, 2022
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Covid has accelerated change, highlighting Phone Number List the need for a more emotional and experiential approach, for greater attention to social issues, to communicate a corporate purpose (the purpose that is so much Phone Number List talked about): all this has the power to attract customers. . “The attention of Marketing managers is too often focused on achieving short-term goals. The brand, like gravity, creates a force of attraction Phone Number List that influences from a distance, that is ubiquitous, that creates interactions, - says Giuliano Noci, professor of Marketing at PoliMi -. Storytelling, brand purpose , positioning to the target audience are not enough. Today it is also a system of interactions Phone Number List through physical and digital touch points . It is therefore an architecture, a process. Not only that: the quality of the customer experience is itself a "brand". Lovemarks, or love brands, are those that create a deep and intimate emotional connection, which tickles the strings Phone Number List of the consumer's sensitivity, so much so that, ideally, the latter will no longer be able to do without his favorite products. A well-known love brand is Lavazza , which has focused on Phone Number List personalization and a data driven approach, developing a Customer Data Platform. Thanks to digital technology, today it is possible to Phone Number List generate many different creatives, to create increasingly individualized messages and opportunities for interaction, with evident effects on sales activation. Another Phone Number List successful example is that of Nike . It is not just a brand that is bought to "appear" athletic, but to "be". Nike has managed to move from interacting with its customers to relationships, in a more intimate Phone Number List and useful dimension. Brand awareness: how it is measured Brand awareness is therefore found in the mind of the consumer.
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